In a recent article on the proposed expansion of the Internet through the creation of new Top Level Domains, Forbes.com paints a balanced picture of what this could mean for the future of the web.
It's nice to see the "mainstream media" taking a positive look at the wealth of opportunities new TLDs might open up. Of course, concerns such as cost and the protection of intellectual property rights are also part of the article, as they should be.
But with an intro which talks about the dot-com era giving way to the world of the dot-brand, Forbes clearly understands what could be at stake here. "What does that mean?" asks author Laurie Burkitt. "Houston's police department can drop its clunky Web address, www.houstontx.gov/police/index, and switch to police.houston."
The Forbes piece does raise one worry with me however. ICANN VP Paul Levins is quoted as saying "It's likely that companies may band together to form domain groups (…) cellular phone companies may police the ".mobile" name."
I sure hope that's a misquote. If not, the guys at .MOBI may not take too kindly to a senior member of the ICANN staff listing as an example of a possible new gTLD a domain so close to their own…